taylor danko
The more complicated the product, the better.
Welcome to my world as a full-stack product marketer. Here's a collection of projects I've worked on in the course of my career. After you review my work, I hope it'll give you a clear picture of who I am, how I work, and convince you to connect with me :)
Just Appraised
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LET'S GET PERSONAL
Before we get into my work, here's what you should know about me.
I’m a proud cat lady based out of Winston-Salem, NC. During the day, I work for a govtech startup. At night, I’m either reading, writing a LinkedIn post, or studying up on the next product marketing trend.
Okay less talking, more scrolling. Go ahead. Scroll.
Cooper
Pia
skills
Things I'm pretty good at
01 / Product marketing
You love your product, everyone else should too.
02 / UX/UI Design
I'll jump in figma with the product team to add design feedback
03 / Demand gen
Webinars, case studies, content downloads, ebooks, etc. You name it, I've got you.
04 / graphic design
Design across websites, print, social media, and product.
05 / brand building
I can help you build a brand that people remember long after they left your website
still curious?
If you share these qualities, we'd work well together.
01 / quick to adapt
AI is changing what expertise means
The people who will be okay are the ones who kept building skills instead of outsourcing them. I'm trying to be one of those people.
02 / always curious
Most content online is noise
I'd rather dig for one good source than skim forty AI-generated summaries. The signal is still out there. It just takes longer to find now.
03 / intrinsically motivated
Product marketing is a craft
It takes years to develop the instinct for it. That instinct (the ability to say something true and specific) is exactly what's being eroded.
Turned conference leads into real sales pipeline
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70 leads converted into 15 opportunities in a single quarter of event marketing at a govtech SaaS company.
Grew demo bookings 15x in a single month
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I led the GTM for a new payroll product at an HR software company. Demos went from 1 to 16 the month after launch.
Beat the first-conversion goal
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935 first conversions — 21% over the 775 target — while owning the full funnel solo at an HR tech company.
Outpaced website traffic goals
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5,364 site visits in January — 34% over the 4,000 goal — at a govtech SaaS company, and it kept climbing every month after.
