About me
I have a psychology degree and ended up in product marketing, which makes more sense than it sounds.
Both are about understanding why people make decisions, and figuring out how to say something true about it.
I've spent the last few years building GTM programs, launching products, and obsessing over why some messaging lands and most of it doesn't.
Right now I'm at Just Appraised, where I own marketing for a SaaS company serving county governments across the US.
Outside of work, I read a lot. I write. I pull threads that don't need pulling. I'm thinking a lot about what AI is doing to the skills people used to have to earn — and what we lose when we stop earning them. I don't have a tidy conclusion yet. That's sort of the point.
What I believe
PLACEHOLDER
01 / artificial intelligence
AI is changing what expertise means
The people who will be okay are the ones who kept building skills instead of outsourcing them. I'm trying to be one of those people.
02 / CURIOSITY
Most content online is noise
I'd rather dig for one good source than skim forty AI-generated summaries. The signal is still out there. It just takes longer to find now.
03 / MOTIVATION
Product marketing is a craft
It takes years to develop the instinct for it. That instinct — the ability to say something true and specific — is exactly what's being eroded.
Learning over shortcuts
I don't think you need another course. I think you need to sit with something hard long enough to actually understand it.
Independence over dependence
The goal is to need fewer crutches over time, not more. That applies to tools, platforms, and algorithms.
Honesty over performance
I'm figuring things out publicly. I'm not going to pretend I have it together just because the internet rewards people who act like they do.
Measurable, Long-Term Business Outcomes
Delivered quantifiable improvements across execution speed, operational stability, and long-term performance.
